Shoe branding and marketing strategy course

How is a successful brand defined and created, which marketing and communication strategies are the ones that will devise the new dream of consumers? We at Arsutoria School want to tell you this through the intensive Shoe Branding & Marketing course and directly from the voice of a professional with great experience in important brands in the sector.

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Craft "the dream"

When you want a pair of shoes, what do you actually want and why do you want it?

It is not simply the shoe product, its manufacture and its design, that captivate you. It is something more ineffable, subtle and bewitching that makes you want those shoes and not others.

Here, this is the brand. The brand is the “dream maker” of the desire to buy. The brand generates a dream that you want to dream, because only with those shoes you will be more “cool”, more elegant, more attractive in the eyes of the world. The brand tells you the dream of an aesthetic and lifestyle style, which you can achieve simply by buying its most desirable items, the shoes of the moment, the ones you have already seen and heard everything about before buying them.

by doing

Is this the right course for you?

The Shoe Branding and Marketing course is for:


The new generation of owners of footwear companies, who do not have a background in economics or marketing, but want to understand how to enhance or improve corporate identity and values also through the development of a concrete brand project.


Designers interested in understanding how to enhance the brand they work for or will work for and get to know the marketing side of the sector, for a professional evolution.


Those who would like to launch their own footwear brand, despite having no experience in the sector, and want to understand, in a short time, the fundamentals of branding and marketing.


Those curious to know how a successful shoe brand is created.

You can find this course in these career paths:


Follow our expert’s suggestions and point your education towards your goals

of the course

At the end of the Arsutoria School intensive Shoe Branding & Marketing course you will have acquired knowledge on the process of defining the brand and its implementation, through case studies of famous brands, of their ability to regenerate in an extraordinarily effective way, remaining identifiable and unforgettable and continuing infallibly to seduce consumers with products increasingly aimed at anticipating their desires.

You will learn the methodologies for creating an effective brand with a recognizable and well-focused corporate identity, to set the marketing strategies most suitable for the market and target of consumers and to outline an inspired, incisive and seductive also for your brand.

Brand identity and marketing
The process of creating the brand, the marketing and communication strategies through which the brand successfully reaches its target of consumers, managing to hit the mark and increasingly expanding its range of “seduction” towards increasingly more consumer targets extended, they represent a wealth of strategic knowledge for the brand you have in mind. Case studies of famous brands of contemporary luxury and the most innovative emerging brands will reveal to you origins, developments, falls, relaunches and evolutions.
Trends analysis and forecasting
The most successful brands live and thrive on trends, signals from the future, especially the ability to anticipate them, analyze them and implement them sooner and better than others, transforming them into cult models and collections adored by consumers and imitated by competitors. A focus on how to analyze trends will help you understand how to create an inspired, strategic and international “allure” shoe collection.
Merchandising plan and visual merchandising
The merchandising plan represents the backbone of the collection. Planning the right product mix within the collection, the correct balance between new trends and market needs can decisively influence its sales success. Capturing and transforming the consumer’s emotion into an exhilarating sensory experience of the product within retail is the mission and the magic of visual merchandising. The main path of this strategy of sensory seduction passes through
Collection design: moodboard and design
Creating a collection means developing a project that maintains coherence and uniqueness in all the steps that lead it to see the light. A project that arises, first of all, from the search for unique and personal elements of inspiration and which, thanks to the knowledge acquired during the Shoe Branding & Marketing course, you will transform into the iconic elements of your collection or your brand.