Startup your shoe brand course

To start well and then succeed as a newcomer to the footwear scene, the 4-day consultancy course “Startup your own shoe brand” becomes a must attend. It is essential to learn how to approach the design of the first collection and how to work with factories. The course aims at teaching how to avoid the main mistakes due to lack of experience, how to make an efficient starting in order to get competitive on the market from the beginning.

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“Learning by doing” has always been the distinctive feature of the Arsutoria School teaching methodology.

Today reorganized in a mixed mode, online and face-to-face, the teaching of the Startup your own shoe brand course has been designed to be used in both solutions with the same qualitative effectiveness of teaching and learning.

The teacher is always present even for those who attend the course remotely: he holds the lessons in webinar mode and will carry out individual consultation online or in person.

by doing

Is this the right course for you?

The Startup your shoe brand course is especially aimed at:


Those who are planning to start a shoe brand - even if they do not have a background in shoes - and they wish to better understand how to manage the design of their shoes and to select and work properly with factories to build up a long term relationship. The course is particularly relevant for those who may be manufacturing in Italy or Europe.

You can find this course in these career paths:


Follow our expert’s suggestions and point your education towards your goals

of the course

By the end of the intensive Startup your own shoe brand course students will have acquired a solid understanding on strategic aspects to develop the most efficient shoe line, how to relate with the world of product therefore how to chose and itneract with a factory and will also have learned about main tradefairs show therfore materials and how to choose and work with a supplier.

How to select a factory (and be selected)

It’s not easy for a new designer to find a factory that is willing to produce his/her shoes. Working with a new designer is an investment of time and resources in the development with limited expectations for production.

It’s important to understand what kind of expectations factories have when they meet a new designer. How to create and to maintain an effective relationship to grow business together. Half a day will be dedicated to visit a factory in the area of Parabiago or Vigevano (the visit is also delivered online for those who may not be able to reach Milan).

Design strategies

Is it possible to understand which designs are going to sell and those that are not? When a shoe design makes manufacturing more difficult? What drives shoe costs high without adding value to the product? What makes fitting worse?

materials sourcing

Strategies to choose materials and components when you are a start-up business. Focus on lasts, heels, soles, cost/amortization of development and moulds. Working with tanneries and suppliers of fabrics and synthetics: how to manage the lead-times and the minimum order quantities.